While social media is a fun and interactive online space, it can expose you to cyber threats that you can easily dismiss as harmless content. Unfortunately, hackers take advantage of more people using it due to limited social interactions caused by the COVID-19 pandemic. The good news is that you can do something about these threats by learning more about them and considering cybersecurity solutions.
This article will discuss the three common social media threats to avoid. Take this as an opportunity to look after your data, online welfare, and reputation. This way, you can surf the Internet without worrying about being victimised by scams, especially since social media platforms are becoming more integrated with daily life.
1.Social media impersonation
Online identity theft is fairly easy to pull off compared to other forms of cybercrime. Social media exposes a lot of personal information, especially if you aren’t mindful of what you share.
For example, someone may gather information from your Facebook profile about your birthday by noting your birth date, friends, and current place of residence. Someone can simply misuse your profile picture (since it’s set to public), masquerade as you, and reach out to your friends online for money and sensitive information.
To avoid social media-based identity theft, you can take preventative measures using the security tools on each platform. For instance, Facebook now has data privacy features you can use to control what kind of data you share online.
It’s also recommended to invest in social media monitoring services to help you track if someone impersonates you, take active steps to hide your data, and bring the culprit to the local authorities.
2.Sketchy online giveaways asking for your personal information
Since most businesses are limiting their operations to adhere to social distancing protocols, they use social media to interact with their customers. One of the common ways they do this is through giveaways. It’s a way for businesses to get customers talking about their brand and excited over new products and services. Unfortunately, it’s also a breeding ground for cybercriminals to craft fake giveaways.
One of the most common trends for false business contests is social media impersonation claiming that they need followers. The first ones who like and share their account will supposedly win their giveaways. It seems to be a standard operating procedure among criminals on Instagram, impersonating smaller brands to victimise their customers. That’s why all businesses need to invest in online brand protection to ensure their reputation and followers are safe.
3.Fake followers sending malware
Anyone can generate a social media account nowadays. You can make thousands of them even if they aren’t owned by real people. This strategy first became popular when social media influencers and businesses looked for ways to increase the number of their followers.
The main procedure for this cybercrime started with sketchy lead generation companies, claiming they can provide likes and follows in exchange for money. It was later found out that these accounts were just fake, and it could be used for phishing and sending malware. Fortunately, you can protect yourself by investing in social media threat detection tools.
Social media can be a useful tool, but you have to be careful of cyber threats. Fortunately, you now have a better understanding of what to avoid. All you have to do is bolster your online safety by investing in the right solutions to protect yourself. Invest in cybersecurity to ensure you can freely use the Internet while being protected.
Are you looking for brand protection services focused on social media and other cybersecurity solutions? Consult with us at CelebProtect. We can offer you the best cyber intelligence tools and threat mitigation solutions to ward off social media threats and other online attacks. Contact us today to learn more about how we can help.