Among the different factors that businesses today are urged to protect, digital branding is an especially vital component to protect because of how prone it is to various risks.
Although it may seem like a relatively minor concept, a digital brand is vital for any business’s growth and success because of how it directly correlates to key concepts like brand retention and recognition. The problem, however, is that this particular difference-making concept has also been shown to be prone to being compromised, especially if it isn’t protected correctly.
Why Are Digital Brands in Danger?
First, understanding what you need to protect your business’s digital brand against involves understanding why such dangers exist.
Today, the biggest threats to the concepts in question stem from the fact that threat actors routinely impersonate brands as part of their attacks. This act of taking a business—such as your own—and using its brand to establish a correspondence that leads to attacks is considered one of the most common forms of brand abuse.
Brand abuse using an unsuspecting company’s overall image and likeness is more common than ever because it helps hackers affix credibility to a threat that might otherwise be instantly identified as suspicious. Considering that brand impersonation is broadly used across the threat landscape, you must maintain complete visibility into the potential issues that may affect your business.
Top Threats to Watch Out For
If you want to ensure that the reputation of your legitimate business isn’t compromised through any form of brand abuse, you must start implementing the necessary measures. Aside from enlisting the services of a brand protection company like FraudWatch, you’ll also need to brush up on vital information when fighting the threat in question.
Let’s go over some of the most prevalent threats that digital brands face in light of abuse and exploitation:
The most preferred medium that hackers or impersonators prefer to defraud victims with when impersonating credible brands is a legitimate company’s domain.
Currently, most threat actors register hundreds of thousands of look-alike domains that they use to impersonate digital brands annually. These particular mediums are so effective because they’re easily designed to mislead consumers while capitalising on the fact that many users are careless with the websites they visit.
Through the use of look-alike or “cloned” domains, hackers and cybercriminals can use them to scam consumers and abuse brands in various ways, such as:
- Hosting fraudulent websites
- Hosting malware
- Distributing phishing emails such as BEC
- Diverting website traffic from legitimate sites
- Delivering spam
- Delivering malware lures
When used maliciously, social media can serve as a vessel for brand impersonation because of the accessibility, simplicity, and global reach that threat actors exploit. Cybercriminals and hackers are capable of defrauding users by abusing brands with social media by using various methods like:
- Misuse of an asset
- Pages with unauthorised content or logos
- Executive impersonations
Another rising medium that threat actors use to abuse brands digitally and exploit consumer vulnerabilities is the mobile application format.
Currently, perpetrators of digital brand abuse use mobile apps to defraud and impersonate by using company logos, brand assets, trademarks, and images to create clones of popular applications. The use of such platforms for exploitation and impersonation is a growing problem because they can be used to steal hard-to-reach data, such as stolen credentials and SMS authentication codes.
While there are many different threats that your business must be well aware of when protecting itself, the risks of digital brand abuse are hurdles to watch out for. Through this guide’s help and the key points mentioned above, you can equip yourself effectively to protect your business at all costs!
Get in touch with us today to learn more about how we can help keep your business safe online!