The digital space can be extremely helpful for so many brands. They’re able to market and reach consumers, providing solutions to interested customers with the niche that they best professionalise in. However, there are certain issues and threats that businesses would have to face online.
Cybercrime has been rampant all across the globe, and companies are right in the line of fire. These criminals often resort to tactics like brand impersonation, taking on the form of a company to trick customers into giving their cash for products and services that never come. They go unscathed, but brands often bear the brunt of annoyed customers.
It’s best to virtually protect your brand, saving your business reputation and providing customers with an uncomplicated experience. Here are three of the most common brand impersonation techniques used and how your company can deal with them.
Many businesses, regardless of size, have had to register under a domain name in order to get their website up and running. However, these hackers often simulate a similar website under an infringed domain. Most online customers won’t be able to tell the difference between the two, which can compromise their private data and bank account information when entered.
These hackers are likely using the same brand name, logo and information anyway to keep it looking legitimate. Educate your customers and allow them to contact you if they have any reports or questions.
Do your own sweep on the internet by getting in touch with a digital brand protection company. They should track down the source and take them off the brand so that your brand has a clean slate in the online world.
Aside from having fake sites, there may also be fake web and mobile applications under your brand. Some companies may already have existing apps that will spark confusion, which is quite a problem in itself. Not having an official application on the App Store or Google Play may lead customers to believe that the fake one is real, though.
The same risks still apply, which makes it imperative to take down the apps. There are guidelines that help in removing any tricksters who try to put up false apps. Doing a sweep on different operating systems and their app store can be helpful. Locking in and reporting these threats can help in preventing further damage to your brand and the consumers.
Fake Social Media Profiles
Social media is something that allows people to connect with one another and share information. Businesses also indulge in these networks, but fake profiles and accounts are most rampant on this part of the internet. New accounts can pop up and endanger your brand image online if they spout hate or misinformation towards your customer base.
Losing trust will put your brand at too much of a disadvantage. Be sure to take down these fake social media accounts when you can with the help of a professional. Verifying your own profiles with a checkmark on Facebook, Twitter, Instagram, and other sites can also be a good way to show consumers your brand’s real account.
Being aware of these three brand impersonation attacks will give you a great head start in protecting your business’s name online. This awareness alongside these measures can ensure that customer acquisition and retention still go smoothly.
Need to take down fake profiles? CelebProtect is a digital brand protection company that protects client brands all over the world, fighting social media and mobile app impersonation. Get in touch with us today!