Having eCommerce has made it much easier for businesses to market and make their products available, as well as more convenient for a lot of buyers. Online portals such as Amazon, Etsy, eBay, and the like have been very great tools for sellers. However, like a lot of good things, it can also come with a few risks.
Sellers may sell counterfeit or unauthorised products. In the hands of unknowing buyers, this misrepresentation could cause a bad experience, negative review, and unseemly brand reputation. It’s essential to protect your eCommerce products from trademark infringement.
Here are a couple of measures that your business can take:
Trademark Your Products
Not having a registered trademark can really hinder your business’s case as to why other people can’t sell your eCommerce product. The very first layer of protection you can provide to your brand is having products, logos, names, and other entities that you don’t want to be copied and registered for a trademark.
Two registers where your products should be trademarked are the Principal Register and the Amazon Brand Registry. Keep in mind that having a registered trademark can make it easier to report fake accounts and listings that may seem like they’re trying to imitate your business.
Sweep for Third-Party Sellers
Once you have a registered trademark, it’s time to do some research and sweeps on the online marketplaces and websites. There may be sellers lurking to sell your products and pretending to be your brand. Stop the impersonation and infringement by reporting their listings.
Although common on Amason, these types of sellers can even be found on different social media platforms like Facebook and Instagram. Enlist the help of cybersecurity services to ensure that your brand is fully protected.
Test Buy From Unauthorised Sellers
Someone selling a pre-owned product is very different from selling a counterfeit product, with the former more acceptable than the latter. However, it can be a little sketchy when the seller has a high quantity and low ratings on their shop. Make an order and see for yourself.
If you find that it doesn’t seem to be a legitimate product, don’t be afraid to record the evidence of infringement and write an email to the marketplace that they’re sending it through. Most platforms often take note of these complaints and stop that listing.
Resort to Taking Legal Action
If there’s no budging and you keep seeing the seller renew or find a means to sell counterfeit versions of your products, it’s time to get a lawyer involved. Write a cease and desist letter to warn a seller about the trademark infringement they’re committing.
The lawyer should be able to advise you on what legal action you can make to stop that infringement and protect your business. Checking and dealing with breaches can easily get out of hand, but having experienced professionals by your side will make it much more bearable.
Taking these measures can ensure the safety of your brand’s reputation and products from trademark infringement. It will also do good for interested customers to only receive legitimate and authorised products when shopping online.
Need online brand protection? CelebProtect has been a leading online cybersecurity agency protecting client brands worldwide from phishing, malware, and online impersonation since 2003. Contact us today!