“Life’s but a walking shadow, a poor player,
That struts and frets his hour upon the stage,
And then is heard no more. It is a tale
Told by an idiot, full of sound and fury,
Thanks William (Shakepeare) but the modern-day actor would disagree with your analogy of comparing life to their chosen career path of acting. An actor spends a lifetime perfecting their art and wanting to be ‘heard no more’ is not part of the end game.
Times have changed
With over 300,000 professional actors and another 1M aspiring at any given time this is a profession that is ‘not heard no more’. This is a profession that generates billions in ticket sales at the box office, generates money for the actor in legitimate endorsements and for those famous enough, can give them a voice where all others would not be heard.
We all know the stories on the training, the rehearsals, the auditions, the cut-throat mentality, the ‘do at all cost’ to get that part.
So, what happens in this new age of digital crime when someone tries to take that all away?
Just like tabloids that can destroy an actor’s life with one photo, cybercrime is on the rise taking that same reputation and those years of hard work away with one fake website or associating you with a product you have not endorsed let alone heard.
It damages your brand
Damage to a brand is about impact on value and in turn earning potential. One false association is like an octopus extending out to damage your reputation with production companies, producers, film and television investors, the list goes on. Having a ruined reputation in any industry is bad enough, but for an actor, whose face is their brand, the damage goes far and wide.
How can you stop this?
We cannot control everything in our lives but we at CelebProtect can be damn sure we can control your online presence against cybercriminals. We have a 24 hour detection service and world class ‘takedown’ times when it comes to fake impersonations.
Contact us here for further information on how we can keep your brand safe…