Brand Impersonation. How To Avoid An Attack

by | Jun 29, 2021

Brand impersonation refers to the act of using the excellent reputation of a brand to collect customer details or sensitive information. Chances are you have encountered it before. For example, you may have received a suspicious email requesting payment from your bank or got a phone call stating they are from a government organisation.


To prevent your brand from these risks, seek impersonation protection from an agency specialising in cybersecurity and intelligence. Use this article to learn more about it and what to do to improve it.


What Is Impersonation Protection?


Cybercriminals use the same inherent brand impersonation tactics: utilising the logo, name, trademarks, and visual likenesses of your brand to steal information, get money off of revenue, and trick customers. They usually victimise users on social media, mobile apps, email, and domains. With impersonation protection, there are preventive and defensive procedures to prevent cybercriminals from imitating you or your brand.


What Is the Most Popular Impersonation Tactic?


Brand impersonation can result in lost revenue and massive losses of Personal Identifiable Information (PII). Worse, your brand may suffer reputational damages that can force you to close down your brand.


An impersonation tactic that has grown popular and has a high success rate is email-based impersonations or brand email compromise (BEC). In this strategy, the attacker impersonates a brand or executive via email to deceive employees of that company into releasing sensitive information or direct funds.


Many individuals become victims of this impersonation strategy. In fact, according to the FBI’s Internet Crime Complaint Center 2019 report, the estimated yearly impact of BEC attacks is more than 1.7 billion dollars. What makes this staggering number more concerning is it only represents email-based impersonations.


What Are Other Methods of Brand Impersonation?


Cybercriminals can perform brand impersonation in lots of ways, but most start with email and social media. It is because these mediums allow for easy anonymity and multiple attacks on the part of the attacker.


Aside from emails, another impersonation attack tool worth noting is domains. They make brand impersonation protection in this medium much more difficult because detecting spoofed domains can be tricky as they often rely on complicated methods, such as typosquatting or homoglyphs.


When it comes to social media, specific groups of users with similar interests are notorious targets. Cybercriminals use fake accounts for different kinds of attacks, like doing customer support scams, pretending to represent a famous brand, selling fake goods on various marketplaces, or impersonating retail stores. At present, social media platforms do their best to remove malicious accounts. For instance, Facebook disabled approximately 1.3 billion fake accounts between July and September 2020.


What Can I Do to Improve Brand Impersonation Protection?


There are steps to protect yourself from brand impersonation. To get started, make sure your customers know how to communicate with your real customer service representatives and access your legitimate social media accounts and website. Another way is to seek cybersecurity solutions to identify malicious accounts targeting your brand, especially on social media.




Brand impersonation attacks are here to stay, especially as the Internet continues to become a prime space for brand-customer relations. Fortunately, you can minimise risk by seeking impersonation protection. Regardless of the method or medium, you have the power to identify and defend against it. Just remember the information in this guide, be vigilant, and partner with a trusted cybersecurity agency like ours.


Protect yourself from brand abuse by reaching out to CelebProtect. We are a leading online brand protection company, and we take pride in protecting brands worldwide. Contact us to learn more about how we can help your brand!

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