Common Threats to Your Brand That You Have to Know About

by | Oct 14, 2021

The internet has changed the way brands go about doing their business. With the help of the internet, brands can now reach millions of people with just a press of a button. And while this has made things infinitely more convenient for both brands and their potential customers, this has also made brands susceptible to a slew of new threats. This is why cyberattack prevention has also become an important part of brand protection.

 

Given the new threats, you’ll want to do all you can to protect your brand. One of the best ways to do this is by learning about the threats, so you can best protect yourself from them. To help you out with this, here’s a list of the most common threats that you have to know about!

 

Brand Impersonation

Brand impersonation occurs when a hurt part impersonates your brand in order to trick your customers into responding and divulging their personal information. Here are the most common forms of brand impersonation:

 

  • Social Media: Social media impersonation is one of the most common types of brand impersonation. This is done through the use of fake or compromised employee accounts. In some cases, cybercriminals may also hack your brand’s official social media accounts in order to steal information from your customers.
  • Email Attacks: Brand impersonation also occurs via email attacks wherein cybercriminals try to make your customers think that an email is coming from a trusted source. Another type of email attack involves compromising the company’s email accounts that are later used to send malicious emails on behalf of the employee.

  • Phishing Websites: Phishing websites imitate your brand’s website in order to trick users into submitting their login information that later can be leveraged for malicious gain. These phishing websites are effective as they can accurately copy your site’s look and feel.

 

Data Leaks

Data leaks can do real damage to your brand. When a data leak occurs, customers lose trust in your brand. This will significantly hurt your brand’s reputation and will make it difficult for your brand to regain your customer’s trust. To add to this, the damages from the data leak will also result in your brand losing money. In fact, large data breaches can now cost companies over $300 million to recover from.

 

Ransomware

Ransomware attacks have become more and more common over the years. Ransomware is when a cybercriminal compromises your system and holds all the data hostage. To help you understand the severity of these attacks, keep in mind that the average ransomware payout swelled to $178,000 in the first half of 2020. Not only will this hurt your brand from a financial standpoint but it also drastically ruins your image as your customers will have less confidence in your brand’s capabilities to keep data safe.

 

We hope this article proves to be useful when it comes to helping you understand the many threats that your brand faces on the internet. While these threats may seem like they’re too much to handle, they are not something that you can’t cope with as long as you make the necessary preparations.

If you need help with cyberattack prevention, don’t hesitate to reach out to CelebProtect. We are the leaders in online brand protection and can deter threats such as phishing, malware, and mobile app impersonation. Contact us today to learn more about our services!

 

 

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