Cybersecurity Threats To Your Brand In 2021

by | Jul 27, 2021

There comes a point in every brands life when they no longer want to hear about data breaches, phishing attacks, and even the very notion of the cybersecurity practice as a whole. It can feel like the same thing repeatedly with not much happening by way of solutions. In truth, there has been considerable progress in dealing with these issues as professionals explore better ways to cope.


You and your brand need to have a working knowledge of cybersecurity, especially since there has been a mix of returning attacks and new ones in 2021.


Read on to learn more about cybersecurity threats to small businesses for 2021:


Advanced Ransomware


This particular cybersecurity threat is not new, but it’s most certainly evolved. People unfamiliar with ransomware need to know just one thing: it’s malware. What happens is that your data will end up encrypted, and in order for it to be released, a ransom fee (usually a rather exorbitant amount of money) is requested.


The target of these is usually large companies that have a lot of sensitive data. The logic behind that is simple: they also tend to have a huge budget to pay the ransom. Ransomware’s rise contributed to the inflation of data breach costs. IBM released a 2019 report that showed a whopping $3.92 million as the average global cost of a data breach.


Tip: Rely on cybersecurity software vendors that are reputable. Update your antivirus regularly, as well as your firewall. It would also help to keep an eye on how you’re performing versus how your competition is.


SMS Phishing


2020 saw a major rise in this cybersecurity threat, which many found surprising. E-mail phishing attacks were starting to decline because people had more awareness. Just changing the medium that phishing messages got delivered to seemed to bring people back to square one. That’s understandable enough, since SMS messages were not previously seen as a carrier for messages with malicious content or full-on spam.


SMS messages feel personal since we usually use them to communicate with loved ones like family and friends. They can also feel official in a certain sense, since they’re also a tool for MFA (multi-factor authentication) or 2FA (2-factor authentication) for the likes of online banking.


Tip: High awareness of how to tell whether or not something is a phishing attack should be enough to prevent any untoward incidents from this. Make sure that you and your employees are well aware of how to spot a phishing attack. There are typically examples that can be found on the internet.


Spoof Accounts


A lot of entertainment is typically from parody accounts. Spoof accounts, while a ‘soft’ threat, are still rather dangerous. Hackers create fake social media accounts to get sensitive data.


Tip: Train employees regularly on phishing signs and suspicion levels. Anytime there’s a fraud on hand, be sure to report it.




Cybersecurity threats are not a new concept, but new types pop up every so often. No matter how tight your budget is as a small business, it’s key to invest in cybersecurity solutions that can help you stay protected. Trends in 2021 that you should be wary of include advanced ransomware, SMS phishing, and spoof accounts.


Need assistance with brand protection? Reach out to CelebProtect today! We are a leading online cybersecurity agency that has been protecting client brands around the world since 2003.





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