Dark Web Monitoring. What Is It And Why Your Business Needs It

by | Jun 15, 2021

Is your brand as safe as you think?

The internet is a big, wide world. Running your business and brand on such a broad network can leave your company vulnerable to various threats and data breaches. You shouldn’t underestimate what hackers and other cybercriminals can do!

You may feel safe now while running your business operations as usual. However, what you don’t know is that many people with ill intentions are simply just lying in wait—they’re merely hiding in the deep, dark web, crafting techniques and maybe trading your data that they’ve already stolen!


Should I Be Worried About the Dark Web?

The dark web is as bad as it sounds—it is certainly dark and dangerous. Since this place can only be accessed through encrypted browsing software and specialised tools, people have the freedom to trade illegal items or services. With the layer of anonymity and the inability to be tracked, cybercriminals have the freedom to do whatever they want.

Anything and everything can happen and be found in this secret area of the internet—illegal activities can range from the sale of counterfeit money, pornography, and even murder for hire.

These illicit activities are upsetting and criminal, but they don’t necessarily pose an immediate threat to your company. However, another common activity within the dark web is purchasing and selling stolen data, such as financial information, account information, and other confidential data, which you should be concerned about!


The Dark Web’s Threat to Your Brand

When it comes to security, you can’t forget about the dark web! Keep in mind that anyone can be affected by the dark web, even your company. Who knows if the information has been stolen without your knowledge?

Your essential data could even now be in the hands of dangerous people, just waiting for the right opportunity to inflict danger and destruction to what you’ve worked so hard to build.

Some of the most common data that can be sold on the dark web are:

  • Login credentials
  • Customer records
  • Passports
  • ID cards and licenses
  • Bank account numbers
  • Credit card information
  • Social security numbers


What You Can Do

Hackers and other malicious parties can easily communicate and share techniques and practices to compromise your business and your networks. A firewall won’t be enough to withstand every sophisticated attack, even if you’ve invested in a managed firewall service!

If you want to ensure that you and your client’s data will be protected from threats and breaches, you need to watch out for the deep web. However, not everyone knows how to wade the waters of this dangerous sea—trying to do it on your own will only harm you.

Dark web monitoring is the perfect solution for those who want to protect themselves from potential threats. With a dark web scan, you’ll be able to monitor open-source information on the dark web using human and artificial intelligence.

By having experts monitor and search the dark web 24/7, you’ll be able to track whether your business passwords, personal usernames, and other information have been mentioned. From private networks, blogs, chat rooms to other areas, dark web monitoring services will scour every corner of the dark web to ensure that potential data breaches are addressed and prevented.



The internet is a wonderful place that allows for freedom to connect with people and promote and grow your business. However, it is for this same reason that cybercriminals can do what they do!

You never know what lies in the dark web—you never know if your data is being traded at this very moment! If you want to protect your business, then you have to invest in dark web monitoring services! As long as you have the best security solutions in place, you can continue to run your operations without worry.

Do you know if your brand is being impersonated? Leave it to us at CelebProtect to protect your business and its data! With our brand protection solutions and other services, we can provide the best site take-down times in the industry, backed with financial penalty SLA’s. Connect with us to learn more!

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