Factors To Know When Hiring a Professional Brand Protection Agency

by | May 17, 2021

Nowadays, businesses of all sizes are at risk of experiencing online threats from relentless cybercriminals. Since the COVID-19 pandemic struck, people were forced to stay home and stay online—which is why the demand for online transactions met the rise of online attacks as well.


If you’re worried about the safety of your company, it’s essential to learn about the threat intelligence products and services you must acquire to ensure you can keep your business safe. Before hiring a brand protection company, keep reading below to find out what you need to know to help you decide how to select the right people to work for you.


Determine the Scalability of the Services

Hiring a threat intelligence company to safeguard you against potential cyberattacks is an investment worth making. Since you’re spending a significant amount of your company’s savings, you want to guarantee you’re using the money without any regrets.

When you realise the severity of the attacks you may experience online, you will want brand protection services that are flexible and scalable according to your needs and the risk at hand. That way, you can ensure that they are delivering the necessary solutions for your situation.


Understand the Scope and Limitations

No matter what you do on the web, there are plenty of situations that could involve brand infringement, including fake websites and email impersonations.

If you are currently facing several threats regarding IP infringement, then you require a company that can meet your demands and keep track of your brand to minimise further risks. Thus, you will have to know up to what extent they can protect you and the lengths they will go to track down cybercriminals.


Learn the Success Rate of Their Solutions

It’s also essential to stop issues while it’s still early to reduce the damage done to your business. Prolonging their impact could increase your chances of losing control over your brand and everything you’ve worked hard to build over the years.

You will know you can depend on a threat intelligence company if they can showcase the efficiency rate of their solutions, including the ratio of their detections to eliminations. Knowing how much time it takes for them to discover any issues will also help you decide if they’re the right agency to hire for the future of your brand because their success rates can prove it.


Get to Know Their Reporting System

Once you learn about an agency’s online security solutions and how successful they are, it’s integral to know their reporting methods. When they provide you proof of their progress through mobile applications or online feeds, you can rest assured you’re in the right hands.

Agencies that utilise a software for reporting helps give clients like you peace of mind because not only can they detect infringements, but they can pinpoint which websites and locations are dangerous to you.


It’s not enough to reach out to the first brand protection company you see without looking into other factors involved. It will be best to determine the scalability of their services, understand their scope and limitations, identify the success rate of their solutions, and know their reporting system procedures. That way, you will have an easier time narrowing down your choices until you end up hiring a cybersecurity firm that can defend your business from harm.

Are you looking for online brand protection services to help protect your brand? CelebProtect is a leading online cybersecurity agency striving to protect clients all over the world from phishing, malware, and social media and mobile app impersonation. Get in touch with us today to acquire the protection your company needs!








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