Social Media Fraud: How to Protect Your Brand

by | Mar 3, 2021

Fans and followers expect a high-quality and seamless brand experience across all channels. One negative encounter can drastically impact your online efforts, allowing fraudsters to monetise. Four critical ways in which brand abuse can hurt your business are through:

 

  • Financial losses
  • Reputation damage
  • Aggravated customers
  • Plummeting traffic

 

What are the Different Forms of Brand Abuse and Social Media Fraud?

 Brand abuse takes on many faces. Among its most recognisable forms are through:

 

1. Brandjacking

Perpetrators assume your brand’s identity, deceiving trusting customers online.

 

2. Counterfeiting

Perpetrators manufacture and sell fake or pirated products on auction sites, eCommerce shops, and spam emails. These items are made to appear authentic.

 

3. Cybersquatting

Perpetrators abuse trademarks, domains, and names to lure buyers and sell illicit goods.

 

4. False Association

Perpetrators use misleading citations to deceptively imply a relationship with your brand.

 

5. Grey Market Selling

Perpetrators sell stolen goods through unauthorised channels at a premium. These items are listed as discounted or refurbished.

 

6. Malware

Perpetrators use email to deliver viruses, keyloggers, and other hijacking software.

 

7. PPC Abuse

Perpetrators host paid search ads using famous brand names.

 

8. Piracy

Perpetrators sell contraband movies, music, and software.

 

9. SEO Manipulation

Perpetrators use brand materials in text, meta tags, and titles to rank higher on search engines.

 

10. Typosquatting

Perpetrators use misspelled keywords in domain names to lead to illicit websites.

 

How to Protect Against Brand Abuse

 

If you feel your Social Media identity could be the victim of brand abuse, incorporate available detection tools to take note of activity occurring on neighboring websites or social media. Focus on negative keywords and misspellings of your brand name and products. Your efforts should encompass monitoring affiliates and other distribution outlets to ensure honesty and transparency.

 

Scrutinise your ROI metrics to ensure they align with your actual production and sales numbers. Make a company-wide effort to tighten the screws on compliance standards, enforcing substantial disciplinary consequences for rogue behaviors.

 

Lastly, seek counsel ahead of time. With a cybersecurity intelligence analyst, you can prepare to take the appropriate steps as soon as you detect brand security alerts. A dedicated point person can help monitor illicit activity and remove content that damages your reputation.

 

Investing in online brand protection services is always money well spent. Monitoring alerts and crafting suitable response strategies can help avoid meticulously tracking rogue operators and damage control with disappointed customers.

 

At CelebProtect, we stand by the idea that your brand represents your value and integrity. It is your responsibility to ensure a culture of honesty. It’s our responsibility to ensure you get to do so. Safeguard your brand through with us today.

Contact us today with any questions or concerns you may have about social media security.

 

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