influencer. noun. /ˈɪnfluənsə(r)/ /ˈɪnfluənsər/ a person or thing that influences somebody/something, especially a person with the ability to influence potential buyers of a product or service by recommending it on social media.

Let’s go back 6 years, blow the dust from the Oxford Dictionary and check the meaning for influencer.

Influence. Influential. Influences. But no influencer?

In fact, the term social media influencer has gained so much interest in the past five years according to google trends, the term has gone from zero to hero and looks something like this:

No wonder they all do it

If anyone ever asks ‘why’ you do what you do, tell them this:

  • Influencer Marketing Industry is set to grow to approximately $9.7B in 2020
  • More than 380 new influencer marketing-focused agencies and platforms established in 2019
  • Average earned media value per $1 spent has increased to $5.78
  • 300% more micro-influencers utilized by large firms than in 2016
  • Nearly 90% of all influencer campaigns include Instagram as part of the marketing mix
  • No need to ask any further….

Brand presence is your retail shop front. This is where your audience is, where your value is in terms of your brand, and the platform you use to promote and present content.

What impact does it have if my brand is damaged?

Brand damage to an influencer jeopardizes brand value and in turn impact future income. Brands that utilize you to engage with their customers via Social Media followings will distance any association with you when and if an issue arises.


On the flip side, being a Social Media Influencer comes with some negativity.

This is where CelebProtect can assist with your brand to stay safe from cybercriminals wanting to discredit you (your brand), impersonate you and perhaps affiliate you with false products and services.

Contact us here for further information on how we can keep your brand safe…