Spotting Fake Social Media Accounts: A Guide for Businesses

by | Apr 7, 2021

Online brand protection goes hand-in-hand with ensuring that fake social media accounts don’t destroy your business’s reputation, customer engagement, and transactions. Unfortunately, it can be challenging to determine who the scammers are from your followers since you may not know their defining characteristics. But don’t worry, we have just the information and solutions you need to keep up with these new cyber threats.


This article will discuss three tips to help you recognise fake social media accounts. Take this as an opportunity to look after everyone’s online welfare and shield yourself from identity theft, financial scams, and more. This way, you can maintain your marketing and productivity on the internet as you work towards your business’s commercial success.


1. Set up screening protocols for following your social media profiles

Your business’s welfare is also in the best interest of social media companies, such as Facebook. They know that brands and promotional content are integral to their user’s engagement and online profitability. Fortunately, they are taking active steps to empower you and others through social media management tools, like screening guidelines, to determine if a social media user is real or not.


For instance, you can have a Facebook group, set it to private, implement rules, and use pending membership questions. This way, you can screen users based on their information and see if they are using real accounts or fake ones (also known as bots).


Other social media platforms are also consistent with updates because they know your business activity is beneficial to their services. As such, you should be on the lookout for news and determine how it can enhance your cybersecurity.


2. Consider the follower-to-engagement ratio

You may have heard of services that claim to use growth tactics to enhance a social media account’s followers through transactions. It is a popular operation procedure among hackers and social media impersonators who use their increased number of followers to promote phishing and other related scams. Fortunately, you can avoid them by looking at the follower-to-engagement ratio.


It usually accounts with many followers and a few posts to determine if an account is suspicious. They also tend to impersonate brands and may send you collaboration offers. To avoid falling victim to these schemes, you should look at the ratio and block these profiles. If your page is set to public, it’s best to see if they may have either commented or shared any of your content. Do what you can to gather as much cyber threat intel to make well-informed decisions.


3. Be wary of polarising political opinions and other oppositions

You may have already heard of the Facebook scandal concerning Cambridge Analytica, an incident wherein digital consultants misled millions of users before the 2016 elections. No matter what your political views are, it continues to be an issue online. It may even blur the lines between fake accounts and individuals with polarising views on politics, culture, and more.


As an effective solution, you need to have social media monitoring tools and brand protection capabilities. This way, you can easily eliminate fake accounts and sustain your cyber reputation and business engagements.



Social media is an essential part of online branding, and your success can depend on your preventive measure for cyber threat issues. Fortunately, you now have a better understanding of how you can determine fraudulent accounts. You just need to start browsing through your profiles and take advantage of other ways to protect yourself online. Protect yourself from scams starting today!


Are you looking for professional social media brand protection solutions for your business? Consult with us at CelebProtect. We can provide you with the best cybersecurity tools and threat intelligence feeds to protect you from fake accounts and other related attacks. Take us through your business’s accounts today to see how you can bolster your online security.




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